THE PORTUGAL TRADE & TOURISM, NEW YORK, NY

Blog: Inside Portugal Travel

When we decided to create an online newsroom for our client, The Portugal Trade & Tourism Office, we knew a blog was the way to go because it would be the easiest way to get our travel-related content constantly updated on the web.

Using a blog as an online newsroom had not been done before and we knew that Christine Halvorson's expertise in corporate blogging would help us. She successfully laid out our options, helped determine the navigation for the site and trained us in updating and uploading. She provides ongoing support and counsel when we need it. Our client is very pleased and the blog has gained a significant audience.

Jayme Simoes
President
Louis Karno & Company


Corporate Blogging Solutions

Everybody's talking about it; should we be doing it?

What
According to the Pew Internet Report of December 2007:

“28% of online teens have blogs and blogging growth is almost entirely fueled by girls; Super communicators rise as e-mail fades as a communication tool for teens.“

But just because kids are doing it, doesn't mean that blogging isn't a serious strategy worth your consideration. Let the professionals at @Website Publicity help you decide if it's right for you.

Why
The benefits can be many. A well-planned and executed corporate blog:

    1.  Promotes your brand in a way that is attractive, thought-provoking and controllable.

    2.  Gives you an additional way to engage your customer and your prospective customers. Even employees can benefit from reading the blog of a company's leadership so they come to know the leader's opinions and perspectives in a different way.

    3.  Earns your core website higher search engine rankings and the additional visitors that result.

    4.  Provides you with actionable customer feedback.

    5.  Supports your company's top executives, if they're doing the blogging, as thought leaders; if multiple employees blog, each can establish a unique identity through his/her writing that makes your company more approachable, credible and trustworthy.

    6.  Gives your company an official "fast-response" outlet in times of crisis.

There can also be drawbacks to blogging, so beginning a blog deserves serious consideration and the help of a professional.

Why @Website Publicity
All Blogging Services are customized to meet your company's unique needs and opportunities. You have access to a full range of services, from a preliminary consultation to help your company or organization decide if blogging is right for your brand, to training for your in-house bloggers, to a complete outsourced solution that will support your branding, enhance your messaging and your interaction with your customers.

Senior Blog Strategist Christine Halvorson is an award-winning expert in Corporate Blogging. She pioneered the use of blog (web log) technology for Stonyfield Farm in 2004, turning it into an effective business tool. Today the Stonyfield Farm blogs are often cited as one of the few examples of corporate blogs that "get it" and they have been featured in numerous media outlets, including Business Week and the Wall Street Journal.

Please contact @Website Publicity to discuss how we can help you get the best Blogging Solution for your company or organization.