Bing Announces Upcoming Mobile Algorithm: Should You Worry?

On the heels of Google’s announcement of its new algorithm for mobile searches that took effect on April 21st, Search Engine Land reports that Bing has announced it, too, will be launching a mobile-friendly algorithm soon, though no specific date has been announced.

Bing is taking a slower approach than Google’s so-called “Mobilegeddon” as it says it wants to get webmaster feedback along the way. Bing has already started testing and is labeling some sites as “Mobile friendly” directly within its search results, so its emphasis on user friendly sites for mobile is not new.

Maybe you’ve already checked your site using Google’s Mobile Usability Test and it passed. But do you even know how much of your site traffic is coming from mobile devices? How much of your mobile traffic is coming from Bing?

Google Analytics can help.

  1. Log into your Analytics dashboard
  2. Select a meaningful time frame so you can see trends (six months or more)
  3. Select Mobile and then Overview under Audience on the left
  4. Select Secondary Dimension at the top of the list of Devices in the report area. To make the next step easier, check the Display as alphabetical list as shown here: bing-blog-post
  5. Scroll down the list and select Source/Medium
  6. Now click either the Device Category or Source/Medium header at the top of the list to sort.

Not only can you see where your traffic comes from, you can compare bounce rates, pages per session and session duration to see how your mobile users’ experience differs from your desktop users.

Leslie LewisAbout Leslie Lewis, Director of Paid Search – @Website Publicity

As  Director of Paid Search, Leslie Lewis leads the agency’s efforts in all online marketing, overseeing campaign management and strategy for search, social and mobile media buys.

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