Celebrating 15 Years: What’s new and exciting as we move forward?

Last in this “celebration” blog series

New Conversations – new opportunities

It’s been fun reminiscing about “firsts” in this anniversary series:   First Employee,  First Client and the early steps for WSP.

I also enjoyed interviewing some of the Early Adopters of Search Marketing that we’ve had the pleasure and privilege to work with over the years, including Dana Springfield of Yankee Candle Company, John Rogers of Under Armour and Anne Cross Rolland of William Arthur.

Thank you to these colleagues and to all of our clients and partners, past and present, who have helped shape who we are today.  It’s been great and getting better every year!

Our next-to-last post was a current look at Google and WSP’s long and successful relationship with Google which allows us to usher our clients into betas that promise additional growth and opportunity for them.

Today we want to end the series with a look at what’s happening now and what’s new at WSP.

  • Our Customer Research solutions continue to expand and innovate, combining today’s technologies, deep expertise in customer satisfaction research and the use of social media.  Please enjoy this brief case study about how Yankee Candle Company put our unique approach to a Facebook Survey to work successfully.
  • Our Content Marketing Suite of Services is another example of how our team is using the best technology to leverage our 15 year background in SEO, Public Relations, web copywriting and, now, social media to provide one-stop-shopping for clients to outsource some or all of their Content Marketing.   Read our recent white paper on Content Marketing , which highlights why Content Marketing is the new SEO and provides an SEO Checklist for Better Content Marketing.
  •  As part of Content Marketing, we’ve built and are managing an integrated Facebook Surveys and Sweepstakes program for ecommerce clients, helping them increase traffic, engagement, “likes” and overall online excitement.
  • And we’re building up our base of exceptional multichannel marketing Consultants to help keep your in-house teams operating at full speed with knowledge of all best practices, emerging technologies and new opportunities, especially in Everything Google.

As a Google-supported and certified agency, we have assistance, insights and access to new products and training that let us help all of our clients get the most out of their online investments.  And having earned that status makes every moment of the past 15 years even more worthwhile!

As always, please let us know how we may help you at any time.

About Susan O’Neil, CEO – @Website Publicity
Founder & CEO, and co-author of Maximize Website Traffic, Susan speaks and writes frequently about Search, Social & Mobile Marketing.
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