There are pro’s and con’s for building an in-house team to handle Paid Search versus using an agency and they are absolutely dependent on the company needing the expertise. For those companies and organizations that go the in-house route, outside PPC expertise with a fresh set of eyes brings considerable value.
The consultants @WSP are available to regularly consult with, troubleshoot for, and audit the work of in-house teams to ensure they’re getting the most from their campaigns. While your in-house team will be the experts about your business and products, it can be limiting for them when they are only working on and seeing results from one brand’s PPC campaigns. Too, if there aren’t other staff members conversant with the science of PPC, your in-house PPC manager can feel the lack of another pro to share ideas and explore strategies.
Our PPC consultants are thrust into the big picture of search daily as they strategize and manage multiple campaigns across industries and geographic regions. They understand the challenges in-house PPC practitioners face daily and know how to walk the walk with them. Too, as a Google Certified Agency Partner with bi-weekly trainings from our Google Support Team, we bring new product knowledge and innovative strategies to enhance optimization of campaigns along with a fresh set of eyes.
Most engagements in support of in-house teams begin with an audit of the campaign. The deliverable for the audit is a detailed report with recommendations for further optimization of the campaign(s), along with up to three Go To Meetings scheduled for discussion and demonstration.
Following that, some companies wish to have our consultants on a modest monthly retainer, always available to problem-solve or assist in any way necessary to help them get the most out of their paid search, product feed and SEO campaigns. Other companies opt for a quarterly, bi-annual or annual audit of campaigns.
Give us a call to discuss what route will work best for your needs and opportunities.