If you’re one of our clients, you’ve heard us for some time warning about the Google mobile search algorithm changes anticipated for April 2015. It wasn’t something we were necessarily happy about, knowing the disruption in mobile traffic many would experience when the change occurred, but, we also understood why Google felt it needed to, essentially, force websites to become a better mobile experience for Google users.
Well, the change occurred, and the result for those that weren’t able to become mobile-friendly fast enough has not been good. This article from Mobile Strategies 360 is an informative prompt for site managers and marketers caught in the churn of this change. And it turns out the impact has apparently had an interesting ripple effect on Facebook, Pinterest and even Google itself.
As Director of Paid Search, Leslie Lewis leads the agency’s efforts in all online marketing, overseeing campaign management and strategy for search, social and mobile media buys.