You may have heard that Google made a couple of announcements this week, ranging from new AdWords product announcements to new insights about consumer trends. We watched the announcements live from the Googleplex, then got with our Google Agency reps to discuss them in more depth. While there are certainly some exciting developments on the horizon, there is not yet a release date and it looks like these developments will roll out as each is ready for use, without a lot of fanfare.
Of particular interest to us are the enterprise tools that will make bulk actions and reporting straight from the Google interface easier, as well as the continuing development of device attribution models that will take some of the guesswork out of measuring the value of mobile traffic.
You can read the entire release on the Adwords Blog.