If you haven’t done so already, where can you go for some tips that will help make your site mobile friendly and improve the user experience?
One good place to start is the Google Developers Mobile Guide. Google has done its best to make the site work well for beginners and developer pros alike. The site is organized into three basic sections:
- Links to check to see if your site is mobile friendly. Even if your site passes the test, if there are issues with how Googlebot loads the page during testing, specifics will be provided.
- A section on customizing sites that use popular Content Management Systems (CMS). The Guide includes specific tips for Joomla, WordPress, Magento, Drupal, Squarespace and many others.
- A section devoted to implementing best SEO practices for mobile. Once your page layout is considered mobile friendly, one key area you need to keep an eye on is making the mobile site as fast as possible. Slow site speed can have a negative impact in your search rankings, regardless of device. But, because mobile connection speeds are often slower than desktop connections, slow mobile sites can lead to high bounce rates, low user engagement and poor conversion rates.
- Optimize images to make their file size as small as possible while not sacrificing image quality. See 18 Image Compressors to Speed Up Your Website for some useful tools.
- Avoid CSS import (@import) directives. These allow one stylesheet file to import rules from another stylesheet. In doing so, they require additional roundtrips to the server. The CSS stylesheet with the @import rule itself has to be received and parsed first before fetching the referenced import file(s) from the server.
A few mobile speed tips:
More resources for mobile optimization:
- Google Page Speed Insights. Also available within Google Webmaster Tools under Other Resources. Page speed testing with specific recommendations for improvement.
- Page Speed Rules and Recommendations. Part of Google Developers.
- Make Your Mobile Pages Render in Under One Second, by Bryan McQuade for Performance Calendar.
As Director of Paid Search, Leslie Lewis leads the agency’s efforts in all online marketing, overseeing campaign management and strategy for search, social and mobile media buys.