Will Google’s “Not Provided” Search Query Change Affect our PPC Management?

The simple answer is “no.”

On Wednesday, an announcement was made on Google’s Ad Developer Blog that, in its continuing efforts to make users searches secure, Google will be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com.”

While the Search world is buzzing about this blocking of some keyword search data that had previously been supplied to advertisers and their agencies through PPC Campaign Management programs like Marin, Kenshoo and our own proprietary Tally, in reality it should be of little concern for most.

For example, our system Tally hasn’t relied on Google search queries for a number of years. Because we pull in data directly through Google’s API as do other API Partners like Marin, our campaign and management capabilities won’t be disrupted. For campaign managers in a different boat, the same post at the Ad Developer Blog by Paul Feng, Product Management Director, AdWords, offers some up to date PPC best practices.

About Susan O’Neil, CEO – @Website Publicity
Founder & CEO, and co-author of Maximize Website Traffic, Susan speaks and writes frequently about Search, Social & Mobile Marketing.
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